If you find you're sinking way too much time and money into marketing, it may be time to revise your campaign. No matter how much effort you devote to marketing, if the advertisements are failing to generate leads, you'll be in a perpetual battle with your ROI. Here are some strategies that can improve the number of leads from your advertisements, so you can generate more sales with less effort.
Start with a Great Headline
Every digital advertisement should begin with an excellent headline. It needs to be concise and on point, while clearly conveying your product or service offerings. Pay attention to your most popular keywords to help you gain a sense of the types of headlines that will perform best among customers. The headline should be bold and intriguing and it should compel the customer to act.
Don't Forget Your Website!
It's easy to get distracted with digital marketing and completely neglect your website design. However, the website is actually the most powerful tool you have for generating leads and turning them into conversions. Your website needs to be sleek, SEO-centered, and designed in a way that's attractive and intuitive to users.
Focus on Content
Even in 2016, content is still the king. Content is an incredibly useful tool for driving leads, as many people can find your articles online, having never even heard of your company previously. By creating engaging and informative content that appeals to every niche within your business, you can create an online library that will perpetually drive leads over the years. It's important to segment your data into different trends or types of customers, so you can create content that appeals to each demographic you're selling to.
Make Sure All Advertisements Are Data-Driven
If you want someone to click on your advertisement, it needs to be relevant and appealing. To ensure your advertisements are geared toward your customers, every ad needs to be designed around your customer data. Identify trends within your customer data to help you determine appropriate directions to take each advertisement. The data can enlighten you as to the best word choice to use and the types of ad pitches that are most compelling, so you can word each ad in a way that will garner the greatest number of clicks.
Lead generation is key for attracting new customers and building up your business.
Never Underestimate the Power of Word of Mouth
Word of mouth can actually serve as a powerful tool for generating more leads. According to Branndon Stewart, the CEO of OutboundEngine, "For most businesses, the best lead generation strategy is to focus on getting repeat business and referrals from the customers you've already won." Your current customers provide the key to unlocking new leads. By going above and beyond for every customer, you'll fuel word-of-mouth marketing and increase leads considerably.
Use Database Management Software
There is little doubt that if you want to drive more leads, you need to look to the data. A database management software can make this easier by providing you with a convenient platform to manage all of your data in one place. It allows you to access tools that improve data visualization, while making it easier to stay on top of data management.
ReachForce SmartForms helps marketers increase revenue contribution by solving some of their toughest data collection and management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like landing pages better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce SmartForms can help you improve your lead generation efforts at your own pace.