Landing pages are simply the best way to increase conversions for your ad campaigns and lead generation. Through the use of a landing page, you can craft your message to your exact audience, no matter where your advertising takes place or who is seeing it.
For example, Facebook Ads is one of the most effective ways to create an ad campaign that is focused on a demographic audience. This means you could target all single men living in New York City between the ages of 25 and 36 and build a unique landing page just for that selected audience. If you were promoting a third party or affiliate offer, you would want to use a landing page to pre-sell the offer versus sending them directly to the registration page or default home page.
This method applies to all ad campaigns and lead generation. Whenever you are targeting a specific demographic, it would be in your best interest to send them to a custom landing page that relates best with your visitors. Not only does the landing page pique their interest and relate with them personally, it will also increase conversions before sending them to the actual registration or order form page.
This is just one example of why landing pages are extremely important to the long-term success of your ad campaigns and business. Below we have listed five additional ways for you to get the most out of your landing pages while also improving conversion rates.
Have an Attention-Grabbing Headline
You only have a few seconds to get the attention of the people visiting your site. Don't waste their time and provide them with too much information. Have a clear, attention-grabbing headline at the top of your landing page, such as "How to Lose Weight in Just 15 Minutes Per Week." Your headline should be intriguing, to the point and make the user want to stay on your site so they can take action.
Remove Distractions and Navigation
One of the biggest reasons people don't take action on websites or landing pages is that there are simply way too many distractions. Remove any unnecessary navigation, menus, sidebars and footers that may allow the user to click away from your landing page. Remember, a landing page should be focused on one specific action and nothing else.
Have a Clear Call to Action
Make it easy for users to take action when they get to your landing page. This can be done with easy-to-see buttons that say "Click Here" or by having a call-to-action form right on the landing page itself. It's also important to split test (the process of making slight changes to a landing page and then tracking visitors, clicks and conversions to see the if these slight changes made an improvement in overall conversions) your call-to-action text, links, buttons and colors when trying to improve conversions.
Use Real Testimonials
Testimonials can make a huge impact on your conversions while also increasing your brand's trust value. When using testimonials, be sure to include a real picture, name and accurate information. It's also important to make sure your testimonials are compliant with the FTC, as new rules and regulations are now in place.
Desktop or Mobile Friendly
Everyone is now accessing the Internet through a different method. This means your landing page should be format for desktops, mobile devices and tablets. The only thing worse than having a landing page that doesn't convert is having one that doesn't display properly on all devices and browsers.
When creating your next landing page or tweaking your existing ones to improve conversions, be sure to run through the above list of recommendations. As always, split testing plays a huge part in making your landing pages successful. It's also important to make sure you have enough traffic and leads flowing through the site to get an accurate read.
Zac Johnson is the CEO of MoneyReign, Inc., and has over 20 years of experience in the Internet marketing space. You can reach Zac's blog at Blogging.org.
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