These are the last few weeks of the lull before the holiday storm. This time next month, you'll be bracing for Black Friday and the mad dash to the New Year. Your preparation now assures that you are on top of the lead generation thing before the season officially kicks off, so that the leads and customers you manage to generate during the holiday season can serve to fill your coffers all through next year. Here are the best reads to get you prepped and ready to slay lead generation this holiday shopping season.
1. We Are All Weird: The Rise of Tribes and the End of Normal
Written by Seth Godin, this book illustrates how all of the subcultures that exist today actually work toward being counter-cultural, embracing the title with glee. Lead generation is as much about convincing customers you're different than it is about convincing them you've got great products.
Written so that both B2B and B2C marketers can utilize the advice, Godin delivers insight that is universal to marketers across industries. After reading, you'll be able to help buyers understand and embrace how buying your products or becoming your customer helps them stand out from the crowd -- which is the goal of almost all buyers today.
2. Buyer Personas: How to Gain Insight Into Your Customers' Expectations, Align Your Marketing Strategies, and Win More Business
Author Adele Revella revisits the concepts behind building buyer personas and helps you improve your skills for measurable improvements in your lead generation efforts and marketing outcomes. The writer takes you deeply into the art of building, developing, and fine-tuning buyer personas, and walks you through the practice of using them effectively in B2B marketing for content creation and distribution.
3. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
Written by Ryan Holiday, this book isn't new, but is a solid piece on using modern tools to improve your marketing efforts. Dated 2014, it is still quite relevant to today's lead generation and B2B marketing tools and technologies. It discusses how to use these tools to grow your business, and delivers some incredibly helpful "growth hacks".
The book walks you through the process of growing your business up to the point of becoming a household name, like Coke and Nike. Holiday is known for some massively successful marketing campaigns for the company American Apparel, a few best-selling authors, and several musicians boasting platinum record sales.
4. Meaningful: The Story of Ideas that Fly
Have you noticed that book names are getting longer every year, and it's virtually impossible for a writer to produce a title without a colon? That aside, this book is written by Bernadette Jiwa, and is all about the subject of innovation. Jiwa isn't discussing the reckless, wanton innovation that disrupts businesses and causes them to go belly-up before ever turning a profit. She is talking about the kind of innovation that sustains a business and builds capital and revenue for growth.
Since marketers are often called upon to be the company's lead innovators, this book is helpful to marketers in every aspect of their jobs from building great lead generation campaigns to advising the top execs on trends the company needs to adopt for the future.
Of course, lead generation isn't just about tools, technologies, and the right reading material for your coffee table. Today's marketers also need a keen understanding of data marketing and how to do it right. ReachForce helps marketers increase revenue contribution by solving some of their toughest data management problems. We understand the challenges of results-driven marketers and provide solutions to make initiatives like marketing automation, personalization and predictive marketing better. Whether you have an acute pain to solve today or prefer to grow your capabilities over time, ReachForce can unify, clean and enrich prospect and customer lifecycle data in your business, and do it at your own pace.