Every marketing team needs to put together marketing reports to share their progress and their results and to determine if certain strategies or campaigns were successes or not. It involves a lot of analytics, diving into metrics and statistics, and solving equations to find conversion rates and more.
However, marketing reporting doesn't have to be a complicated process. There are many ways to simplify your marketing reports so that they're just another part of the job, and not a dread every time a campaign or quarter ends.
Here are a few ways to simplify your marketing reports.
1. Create a custom Google Analytics dashboard.
The first way to make thing easy for you is to place all necessary information front and center for you to find. In Google Analytics, you're able to create a custom dashboard where you pick and choose what analytics you want to see when you log in, and in what format.
This makes it quick and painless for you to log into your Google Analytics dashboard and see exactly what you're looking to find. Because the platform is so massive, it can take a while to go through each page every time you're putting together a report. Simplify reporting time by creating a custom dashboard.
2. Set up automated emails.
Google Analytics (and other analytics platforms) will allow you to set up recurring emails in PDF format for easy access and easy review. This way, you don't even need to remember to log into Google Analytics to look through your dashboard on a regular basis. Instead, you can automatically have your stats sent to you in an email.
Once it's reporting time, simply gather all of your PDFs together and take a look at the metrics that matter the most.
3. Use Google Shortcuts.
With this little trick, you can pin your most-accessed reports to the Google Analytics sidebar so you can get to them easily. This allows you to view the full report, rather than bits and pieces that you've added to your custom dashboard.
4. Test a third-party analytics software.
There are many options available for analytics platforms for your marketing data. Test-drive a few options to see which works the best with your needs and simplifies your reporting the most. Try finding platforms that automate email reports, allow you to create custom dashboards, and have a user-friendly interface so you can quickly and easily find everything you need at a moment's notice.
5. Use the same reporting format.
When you create your first report, save the template so that each time you need to create a report for your team, C-Suite, or client, all you have to do is drop new information into the template. This will really simplify reporting for you and make it easily digestible for those receiving the reports. They won't have to relearn a new format, and they can look in the same places for the pertinent information each time.
Of course, when you're pulling marketing data from Google Analytics and other platforms, you need somewhere to store that information. Try out our data management and cleansing software to see if it's right for your business. Contact us today to request a free demo.