B2B Marketing and Sales Tip #60 - Go Viral With an E-Book
The author of my favorite book of 2007 — The New Rules of Marketing and PR– David Meerman Scott has just posted a free ebook on viral marketing. Or, as Meerman Scott puts it “word of mouse”.
Download the book at http://www.webinknow.com/2008/01/the-new-rules-o.html. Bonus: no registration is required. It’s a quick read and there are some excellent examples including this tip about using the power of ebooks like the ReachForce Funnelnomics book to go viral. According to Meerman Scott:
“One of the most powerful forms of word-of-mouse content is the e-book. Steve Chazin found incredible success with this medium. And hey, if you’ve read this far in The New Rules of Viral Marketing, you’d have to agree, because, after all, this is an e-book! E-books have a great deal of importance to readers. People can instantly see the value of a product that looks like for-purchase content but can actually be downloaded for free. In my opinion, e-books should be material people want to read, compared to the dense and usually boring white paper, which our buyers feel they should read but often don’t.”
2 Responses to “B2B Marketing and Sales Tip #60 - Go Viral With an E-Book”
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January 23rd, 2008 at 8:47 pm
I believe something original always works best when it comes to viral marketing. Years ago I cut defective copies of my first book The
Art of Seeing Double or Better in Business in half and sent either the top half or bottom half to organizations with a creative sales letter. This resulted in great publicity and extra revenues of over $15,000.
Lately I have used a variation of this original idea to market my book How to Retire Happy, Wild, and Free. I actually give away
over half of the book - the top half - on my Creative Free E-books) webpage at the Real Success Resource Center.
Of course, some people find this unique and forward the half-book to their friends, some of whom purchase the whole book. This viral marketing has helped How to Retire Happy, Wild, and Free to sell over 80,000 copies even though it was turned down by over 35 publishers and largely ignored by the media.
Today if anyone types in “retirement” into Amazon.com’s search engine, How to Retire Happy, Wild, and Free comes in the number 1 position — out of over 175,000 books that Amazon puts in the retirement category.
My latest marketing tool to promote How to Retire Happy, Wild, and Free is giving away my e-book The
237 Best Things Ever Said about Retirement on the The Retirement Gifts Cafe. Of course, this E-book is valuable enough for people to send to their clients and friends and has advertising
in it about How to Retire Happy, Wild, and Free.
Ernie Zelinski
Author of: How to Retire Happy, Wild, and Free.
(Over 80,000 copies Sold and Published in 7 Foreign Languages)
and
The Joy of Not Working
(Over 225,000 copies Sold and Published in 17 Languages)
February 9th, 2009 at 7:43 am
Viral is hard to acheive…something catchy and original works best…and luck always helps.