If you are anything like me, keeping up with all of the different social networking tools out there can be a bit overwhelming. Now that you have joined Twitter how do you leverage it to boost your brand? It doesn’t really matter what your tweets are about if no one is reading them. I found a great article on building popularity on Twitter by Dan Zarrella.

Here are his top 10 tips:

1. Match Your Usernames and Avatars
2. Search Twitter for Twitter Users Mentioning Your Favorite Social Site
3. Search Google for Profiles on Your Favorite Social News Sites Mentioning Twitter
4. Link to your Twitter Account from All Your Social Profiles
5. Ask Readers of Your Blog to Follow You
6. “Twitter-jack” Active Social News & Twitter Users’ Friends
7. Ask Questions
8. Don’t Just Spam Twitter, Add Value
9. Post the Title with the URL
10. Consider Using a Social Media Specific URL Shortener

To get the specifics for each tip, click here.  I know I learn best by example, so here is a great TechCrunch article about Connie Reece and the frozen pea phenomenon.