Submitted by Jonas Lamis

Inspired by Pam O’Neal Mickelson’s recent presentation on Viral B2B videos, I’ve been searching for other examples that might actually drive purchasing. I came across one today…

The IT Room teaser: http://theitroom.com/index.php

I found the link embedded in a TechCrunch advertisement and had to check it out. While the company behind this serial Geeks gone Wild save Corporate America with a Monkey remains obscured (at least on the surface) I cant help but wonder why the video “player” has a discrete DELL brand at the bottom.

Regardless, I’ve added it to my RSS feeds as the teaser episode was entertaining enough to make me want more. Plus - and a big plus, the video streamed through my company’s firewall. This is something that Youtube videos don’t do, and something that marketers should be aware of as they consider B2B video.