CRM Mastery just reported the availability of a new report on B2B Search Marketing best practices. The guide is based on survey responses from 144 marketing agencies currently managing paid search and search engine optimization (SEO) efforts for business-to-business clients.

We wrote about this topic recently on The B2B Lead (Understand Your Google Adwords Spend and How to Boost ROI) where we advised readers to treat Google AdWords leads differently. We advised readers to think of them as “seeds” or early indicators of interest and conduct further contact discovery to build out a buyer profile.

The report underscores this advice: “According to respondents, certain B2B trade characteristics - including the length of the sales cycle, target audience attributes and search engine dynamics and features - lead to different goals, strategies and tactical priorities for B2B search marketing.”

Download the full report at www.business.com/info/b2bsearchstrategy08.asp. Or read more about this topic in the ReachForce white paper entitled, Making the Invisible Visible - Accelerate SEM Leads To Revenue.