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	<title>Comments on: Marketing WTF? &#8211; How do some of you have a job?</title>
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	<link>http://blog.reachforce.com/marketing-wtf/marketing-wtf-how-do-some-of-you-have-a-job/</link>
	<description>B2B Marketing and Sales Tips</description>
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		<title>By: Troy Bingham</title>
		<link>http://blog.reachforce.com/marketing-wtf/marketing-wtf-how-do-some-of-you-have-a-job/comment-page-1/#comment-1718</link>
		<dc:creator>Troy Bingham</dc:creator>
		<pubDate>Tue, 06 May 2008 19:57:09 +0000</pubDate>
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		<description>while sales should not have to rely on marketing for all of their leads, the marketing department should at least proved collateral material that can be used in a cold calling campaign. Something that will not seem salesy but will establish a relationshp so that at a future point you have earned the right to pitch your products and services.</description>
		<content:encoded><![CDATA[<p>while sales should not have to rely on marketing for all of their leads, the marketing department should at least proved collateral material that can be used in a cold calling campaign. Something that will not seem salesy but will establish a relationshp so that at a future point you have earned the right to pitch your products and services.</p>
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		<title>By: Lori Feldman</title>
		<link>http://blog.reachforce.com/marketing-wtf/marketing-wtf-how-do-some-of-you-have-a-job/comment-page-1/#comment-1491</link>
		<dc:creator>Lori Feldman</dc:creator>
		<pubDate>Mon, 31 Mar 2008 04:40:32 +0000</pubDate>
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		<description>I&#039;m amazed at how often no follow up or nurturing is considered because there&#039;s no easy way to do it. I belong to a CRM coop who&#039;s having an ACT! Software sweepstakes for exactly this reason...to encourage more businesses to get an accessible database in place.</description>
		<content:encoded><![CDATA[<p>I&#8217;m amazed at how often no follow up or nurturing is considered because there&#8217;s no easy way to do it. I belong to a CRM coop who&#8217;s having an ACT! Software sweepstakes for exactly this reason&#8230;to encourage more businesses to get an accessible database in place.</p>
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		<title>By: SEO for Yahoo Small Business - Terry Reeves</title>
		<link>http://blog.reachforce.com/marketing-wtf/marketing-wtf-how-do-some-of-you-have-a-job/comment-page-1/#comment-281</link>
		<dc:creator>SEO for Yahoo Small Business - Terry Reeves</dc:creator>
		<pubDate>Wed, 26 Dec 2007 21:11:03 +0000</pubDate>
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		<description>It amazes me at the level of education that is required for the modern &quot;Marketing&quot; position when that position&#039;s main responsibility is to do what you just described.

Unfortunately, many of the marketing professionals I am contacted by would like to be more proactive and forward in their duties but find resistance from those above them when it comes to implementing many &quot;modern&quot; marketing techniques.</description>
		<content:encoded><![CDATA[<p>It amazes me at the level of education that is required for the modern &#8220;Marketing&#8221; position when that position&#8217;s main responsibility is to do what you just described.</p>
<p>Unfortunately, many of the marketing professionals I am contacted by would like to be more proactive and forward in their duties but find resistance from those above them when it comes to implementing many &#8220;modern&#8221; marketing techniques.</p>
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