Comments on: What is Pardot? – Marketing Automation Who’s Who http://blog.reachforce.com/sales-and-marketing-tips/what-is-pardot-marketing-automation-whos-who/ B2B Marketing and Sales Tips Wed, 10 Mar 2010 01:38:35 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Karl Kleinbach http://blog.reachforce.com/sales-and-marketing-tips/what-is-pardot-marketing-automation-whos-who/comment-page-1/#comment-2767 Karl Kleinbach Tue, 08 Sep 2009 22:11:34 +0000 http://blog.reachforce.com/?p=1704#comment-2767 LEADSExplorer, Can you expand on comment, not sure of exact nature of limitation relative to other solutions. Pardot (like many marketing automation systems) does capture IP address and provide reverse lookup like other solutions, also has integrated buttons to access LinkedIn and Jigsaw profiles. Additionally the site visit data, keyphrases searched on (Google etc.), on-site searches performe are captured and associated with IP address as well. Common shortcoming of reverse IP lookup is the need to have visitor access site from named server instead of from shared ISP. Outside of gov. and large organizations, a large portion of visitors remain unidentified. Karl LEADSExplorer,

Can you expand on comment, not sure of exact nature of limitation relative to other solutions.

Pardot (like many marketing automation systems) does capture IP address and provide reverse lookup like other solutions, also has integrated buttons to access LinkedIn and Jigsaw profiles. Additionally the site visit data, keyphrases searched on (Google etc.), on-site searches performe are captured and associated with IP address as well.

Common shortcoming of reverse IP lookup is the need to have visitor access site from named server instead of from shared ISP. Outside of gov. and large organizations, a large portion of visitors remain unidentified.

Karl

]]> By: LEADSExplorer.com http://blog.reachforce.com/sales-and-marketing-tips/what-is-pardot-marketing-automation-whos-who/comment-page-1/#comment-2760 LEADSExplorer.com Fri, 14 Aug 2009 11:20:00 +0000 http://blog.reachforce.com/?p=1704#comment-2760 The problem is that you still need to send out an email first: the requirement of having mailing lists. Whereas other solutions identify just any visitor by company name and their interest. The problem is that you still need to send out an email first: the requirement of having mailing lists.
Whereas other solutions identify just any visitor by company name and their interest.

]]> By: Karl Kleinbach http://blog.reachforce.com/sales-and-marketing-tips/what-is-pardot-marketing-automation-whos-who/comment-page-1/#comment-2758 Karl Kleinbach Tue, 11 Aug 2009 17:07:32 +0000 http://blog.reachforce.com/?p=1704#comment-2758 As a Pardot user for nearly a year, I'd like to comment on the bullet points above (since they are the core of Pardot's value proposition here). They are in fact all true, the system is much easier to use than others I've had the misfortune to become entangled with. The pricing plan is quite approachable to marketers outside the Fortune 1,000 (and no per-seat pricing has been a welcome change). The client service is among the best I have had with any organization (similar to my experiences with Rackspace). We have deployed Pardot across five websites and multiple divisions, each with unique requirements. While reporting could be improved, all told this is an excellent tool. Marketing automation systems in general still have some maturing to do, and Pardot is no different. And to that point, each month I receive an email from Pardot sharing their latest enhancements. Pardot's commitment to improving on the substantial value they already deliver is something they've contiued to demostrate over the course of our subscription. We push the system pretty hard in many respects, and it doesn't do everything I would like it to, but I can still find no better value at this price point. As a Pardot user for nearly a year, I’d like to comment on the bullet points above (since they are the core of Pardot’s value proposition here).

They are in fact all true, the system is much easier to use than others I’ve had the misfortune to become entangled with.

The pricing plan is quite approachable to marketers outside the Fortune 1,000 (and no per-seat pricing has been a welcome change).

The client service is among the best I have had with any organization (similar to my experiences with Rackspace).

We have deployed Pardot across five websites and multiple divisions, each with unique requirements. While reporting could be improved, all told this is an excellent tool.

Marketing automation systems in general still have some maturing to do, and Pardot is no different. And to that point, each month I receive an email from Pardot sharing their latest enhancements. Pardot’s commitment to improving on the substantial value they already deliver is something they’ve contiued to demostrate over the course of our subscription.

We push the system pretty hard in many respects, and it doesn’t do everything I would like it to, but I can still find no better value at this price point.

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