http://blog.reachforce.com/sales-and-marketing-tips/what-is-marketing-effectiveness/ B2B Marketing and Sales Tips Wed, 17 Mar 2010 08:49:19 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://blog.reachforce.com/sales-and-marketing-tips/what-is-marketing-effectiveness/comment-page-1/#comment-2804 zuri Thu, 15 Oct 2009 00:50:58 +0000 http://blog.reachforce.com/?p=1996#comment-2804 I agree with Lisa. Market segmentation is very important, it will narrow down the market for you to choose what segment or niche you are going to target. Once you have decided on what specific niche, you can device a plan on how to effectively penetrate it.To become effective in marketing, marketers or businesses should have a thorough or in-depth knowledge of it's market. I agree with Lisa. Market segmentation is very important, it will narrow down the market for you to choose what segment or niche you are going to target. Once you have decided on what specific niche, you can device a plan on how to effectively penetrate it.To become effective in marketing, marketers or businesses should have a thorough or in-depth knowledge of it’s market.

]]> http://blog.reachforce.com/sales-and-marketing-tips/what-is-marketing-effectiveness/comment-page-1/#comment-2803 Lisa Shepherd Sat, 10 Oct 2009 19:04:36 +0000 http://blog.reachforce.com/?p=1996#comment-2803 Suaad - there's one more really important component of marketing effectiveness. It can be considered part of strategy, but I see it missed often enough that I think it's important to call it out separately - it's market knowledge. Too often companies 'assume' they have the facts on the target market, how they buy, what their issues are and what messages will resonate with them. If a company misses this, they don't have a chance of achieving marketing effectiveness, no matter how well they execute and measure. Suaad – there’s one more really important component of marketing effectiveness. It can be considered part of strategy, but I see it missed often enough that I think it’s important to call it out separately – it’s market knowledge. Too often companies ‘assume’ they have the facts on the target market, how they buy, what their issues are and what messages will resonate with them. If a company misses this, they don’t have a chance of achieving marketing effectiveness, no matter how well they execute and measure.

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