Our customers, prospects and B2B Lead followers often ask us about marketing automation.  Since ReachForce targeted role-based leads are fed into many of these solutions we decided to give each of them an opportunity to explain their key benefits and features in their own words. Thanks to Emily Mayfield at Manticore (@ECMAYFIELD) for this post.

What is Manticore?

Manticore Technology delivers marketing automation solutions with the ideal combination of power and usability.  Marketing Automation improves marketing and sales alignment resulting in increased close ratios, decreased marketing spend, and increased revenue.  We’ve been asked many times how our company got its name.  Our name and our solutions were inspired by a Manticore, which is a legendary creature that has the body of a lion and a human head – a combination of power and intuitiveness.   Manticore Technology provides marketers with marketing automation solutions with the power, usability and support needed to ensure success.  How do exactly do we do that?

Our solutions are intuitive and user-friendly without sacrificing power and sophistication.  Manticore customer Aaron Raymo, Marketing Manager at Gevity, says, “When it comes to marketing automation, I believe that form and function are equally important.  Manticore’s user interface is incredibly easy for every day marketers to understand and utilize effectively.”  Unique features and services that contribute to Manticore’s user-friendly reputation are:

• Demand Booster – Intuitive drag-and-drop interface allows you to build powerful lead nurturing campaigns with no IT resources or extensive training.  Its incredible flexibility enables you to build, copy, and modify programs on the fly.
• Easy Implementation – Complete integration with your CRM system in just one-hour with no implementation fees or consulting costs allows you to start running campaigns immediately and quickly show ROI.
• Email Marketing Management – WYSIWYG Editor enables you to design emails and landing pages quickly with no HTML.  Templates and image hosting allows for quick deployment and advanced personalization.

While a user-friendly interface is an important feature, at the end of the day, you need a solution that has the power and functionality to meet your demand generation needs.  Manticore customer Robyn Foreman, Online Marketing Director at Jaspersoft, notes, “We looked at a number of demand generation solutions, focusing on usability, price and performance before deciding on Manticore Technology.  Manticore offered the most extensive capabilities for lead nurturing, lead scoring, email marketing management, real-time campaign analysis, list management and multi-channel PPC tracking at its price point.”  In terms of power and functionality, Manticore is an industry leader in:

• Holistic CRM integration – Unified platform allows for exceptional alignment between marketing and sales.  Custom objects enable users to enter leads into lead nurturing processes from within their CRM.  Marketing activity history, lead scores, and promotion codes exist within your CRM interface.
• Dynamic Content – Deliver targeted messages based on a lead’s specific attributes and interests within one email campaign or lead nurturing process.
• Multi-Model Lead Scoring (M²L) – Run simultaneous models to match leads with unique products.  Depreciate scores based on lack of activity over a period of time.  Automatically send leads to sales or add to a Demand Booster process based on their score.

Because we are dedicated to ensuring your success, we deliver unmatched customer service.  When you become a Manticore customer, you are assigned to a dedicated Customer Success Manager (CSM), who has deep expertise with our platform.  Your CSM’s job is to make sure that you’re successful in achieving your desired results. Diane Block, Senior Director of Corporate Marketing at Liquid Machines notes, “Manticore’s customer support team has been instrumental in helping with the implementation of the tool, as well as in setting up effective processes and campaigns, and in addition, are very responsive to all of our requests.”

Bottom line, Manticore Technology improves your business and enables you to be a better marketer.  Like the mythical beast, Manticore Technology is a combination of power and intuitiveness unlike anything you’ve ever seen.   If you would like more information on Manticore Technology or are interested in taking an online demo, please visit www.manticoretechnology.com.  For marketing automation best practices and insight, check out our blog at http://blog.manticoretechnology.com/.