Our customers, prospects and B2B Lead followers often ask us about marketing automation.  Since ReachForce targeted role-based leads are fed into many of these solutions we decided to give each of them an opportunity to explain their key benefits and features in their own words. Thanks to Felicity Wohltman at Genius (@felicity_genius) for this post.

What is Genius.com?

Thanks for asking. Genius.com delivers two on-demand solutions that help marketing and sales teams solve their biggest challenge – working more effectively together to identify and connect with their best prospects at the right time and with the right information.

How does Genius do that?  First, by unifying a powerful email marketing system with an instant-messenger like sales client that give sales visibility into all the results, in real time.  With Genius, marketers can easily create highly personalized email marketing campaigns, send on behalf of their sales or lead gen reps, and measure results based on website visits as well as email open statistics.  And, at the same time, every sales rep can be notified instantly whenever a prospect is interested enough to open an email or visit the website.  If your company is lucky enough to have so many website visitors that Sales is too busy for real time alerts, Genius makes it easy to throttle back on the volume – all the activity history is stored and available in Genius or in salesforce.com, including access to a page-by-page visual replay of each prospect’s website visit.

That’s the Genius Pro™ solution in a nutshell – powerful email marketing with deep website visit tracking and real-time visibility for Sales.  Genius solutions require no website tagging or server changes, so you can get started sending emails and tracking the results immediately upon sign-up.

For companies ready to automate their lead nurturing, including adding lead scoring to guide Sales activity, Genius Enterprise™ provides a simple drag-and-drop interface for designing workflows that customize prospect follow-up based on demographics (web2lead data) and/or behavioral data (website visit duration, visits to specific page, live chat requests, and more).  Genius lead scoring for Sales is complemented by unique real-time lead conversion events that let our customers specify key prospect qualifying actions that interrupt scheduled workflows and alert sales instantly that a prospect is ready to engage.  With Genius, automation never gets in the way of connecting Sales to interested prospects when the time is right.

Genius customers are typically looking for fast results, and so we’ve focused on delivering essential email marketing, marketing automation, and sales enablement capabilities in a system that can be put to work instantly and without a lot of training or complex implementation requirements.  With Genius, customers have quickly:

• Doubled their pipeline in just one quarter
• Tripled their email marketing success rate
• Quadrupled their previous sales results with half the staff

Determining which email marketing and marketing automation solution will best meet the needs of your marketing and sales organizations can be difficult, given the range of offerings on the market.  Genius Pro and Genius Enterprise stand out for the following reasons:

• Instant implementation, with no website tagging or server changes needed to get started
• Deep experience as a Sales 2.0 leader that’s enabled improved sales and marketing alignment at over 500 corporate customers, including BT, Intuit and Cisco-WebEx.
• Real-time alerts to Sales, along with full visibility into prospect website visits, so Sales can connect with interested prospects, whenever they’re ready to engage
• Proven scalability and performance, including leading email deliverability backed by 24×7 monitoring
• Unmatched integration with salesforce.com, including continuous bi-directional sync

We welcome your questions and hope you’ll get in touch with us through our website or by calling us at 1-888-6-Genius. And, please check out our B2B Marketing for Faster Sales blog.