For our 200th Tip here on The B2B Lead we decided to do a survey to see what you want to talk about these days.  Our goal was to see what our readers are challenged with in these trying times and get an idea of what’s working right now in the B2B marketing world.  Thanks to everyone who has participated in the survey.  If you haven’t taken the survey, you should, we’re sending the results to everyone who takes it and you want to know what your peers are doing, right?

The last question on the survey asks what you [the survey taker] what you would like to ask our audience.  With over 100 responses, we’re already noticing some really interesting trends.  The 2 most asked about subjects from the last question aren’t big surprises though – social media and marketing program metrics.

Since we’re stacking up a good number of questions people are searching for answers to, I thought we’d go ahead and start talking about these.  Below are a few of the questions from our survey, please jump in and share your thoughts.

Social Media –

• Are social networking sites really that helpful for B2B?

• What are the metrics and things corporate marketing can do with social media?

• If your company doesn’t support the use of social media (to promote the business) how have you overcome those objections?

• Do you get returns on podcasting? What is the breakdown for your marketing plan among the social media tools for Blogging, LinkedIn, Facebook, Twitter, YouTube, Podcasting, Flickr, StumbleUpon, Digg & Plaxo?

Marketing Metrics –

• How are they calculating revenue attribution back to campaigns?

• What trends are you seeing in email response rates? I’m seeing a big problem with increasingly aggressive spam filters and policies trapping marketing emails.

• What metrics do you track to measure overall success of your program?

• How are your google ppc campaigns going?

And the question I’m most interested in…
What has been working for you in the first few weeks of this year?

P.S.  Here’s the tiny URL, http://tinyurl.com/B2BMarketingSurvey, please forward to any other B2B Marketers out there.  After all, the more responses we get, the better the results.