Twitter Turns down $500 Million from Facebook – Marketing WTF?
Written by guest blogger, Jason Morio, VP of Products at ReachForce
Twitter apparently turned down Facebook’s offer to buy them for $500 million (reportedly $100 million in cash and $400 million in Facebook stock). What is Twitter up to that makes them think they can actually turn this down? There is apparently a secret revenue model they will be announcing next year. What does that mean for B2B Marketers? Will Twitter have advertising now?
While this story still appears to be somewhat speculative, when it comes to things of this nature, where there’s smoke, there’s usually fire. The brazen audacity shown by Twitter in declining this offer is mind-boggling. In a time where less than 1 in 50 VC-backed startups ever sees an IPO and down-round term sheets are the norm, one can only wonder: how much is enough? According to GigaOM, Twitter has taken down a little over $20M in funding thus far. When will the next 25X-multiple-on-money-in surface? The halls of VC-backed startupdom are littered with the corpses of past offers of this magnitude that were turned down, only to result in eventual liquidations at fractional values (anyone remember Pointcast?).
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