Comments on: The 6 Principles of Deliberate Marketing: Intention vs. Attention – B2B Marketing and Sales Tip #181 http://blog.reachforce.com/sales-and-marketing-tips/the-6-principles-of-deliberate-marketing-intention-vs-attention-b2b-marketing-and-sales-tip-181/ B2B Marketing and Sales Tips Tue, 03 Nov 2009 15:52:50 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Suaad Sait http://blog.reachforce.com/sales-and-marketing-tips/the-6-principles-of-deliberate-marketing-intention-vs-attention-b2b-marketing-and-sales-tip-181/comment-page-1/#comment-2622 Suaad Sait Fri, 19 Dec 2008 18:26:57 +0000 http://blog.reachforce.com/?p=544#comment-2622 Steve - thanks for your comment. I agree that there are campaigns that are only to grab attention and build awareness, in fact if the audience is correct, you keep the dialog with those targets and when they have intension, they raise their hands. THE important point here is that you have to be DELIBERATE in selecting the target audience (as in not spray and pray via unknown or sketchy lists). Having said that, I find that marketers often count “impressions” in e-mail marketing even if they are targeting the an unknown audience that target will never convert as it’s just wrong no matter how long you target them in your process. Steve – thanks for your comment. I agree that there are campaigns that are only to grab attention and build awareness, in fact if the audience is correct, you keep the dialog with those targets and when they have intension, they raise their hands. THE important point here is that you have to be DELIBERATE in selecting the target audience (as in not spray and pray via unknown or sketchy lists). Having said that, I find that marketers often count “impressions” in e-mail marketing even if they are targeting the an unknown audience that target will never convert as it’s just wrong no matter how long you target them in your process.

]]> By: Doug Kessler http://blog.reachforce.com/sales-and-marketing-tips/the-6-principles-of-deliberate-marketing-intention-vs-attention-b2b-marketing-and-sales-tip-181/comment-page-1/#comment-2621 Doug Kessler Fri, 19 Dec 2008 16:20:57 +0000 http://blog.reachforce.com/?p=544#comment-2621 Good principle. I like to think of a marketing funnel as preceding the sales funnel instead of one big shared one. The marketing funnel marches the prospects along step-by-step until they're sales-ready. Good principle. I like to think of a marketing funnel as preceding the sales funnel instead of one big shared one.

The marketing funnel marches the prospects along step-by-step until they’re sales-ready.

]]> By: Steven Woods http://blog.reachforce.com/sales-and-marketing-tips/the-6-principles-of-deliberate-marketing-intention-vs-attention-b2b-marketing-and-sales-tip-181/comment-page-1/#comment-2620 Steven Woods Fri, 19 Dec 2008 15:53:15 +0000 http://blog.reachforce.com/?p=544#comment-2620 Great post Suaad. Agreed that intent is a great outcome, but how do you suggest thinking about, or analyzing marketing campaigns that are designed to target only attention? General market awareness, setting evaluation criteria, solution category education, etc, are all valuable in B2B marketing, but are much more difficult to measure as they do not result in the creation of leads at that exact moment. Perhaps only months or quarters later. Still valuable though, or we wouldn't all be blogging... Thoughts? Great post Suaad. Agreed that intent is a great outcome, but how do you suggest thinking about, or analyzing marketing campaigns that are designed to target only attention? General market awareness, setting evaluation criteria, solution category education, etc, are all valuable in B2B marketing, but are much more difficult to measure as they do not result in the creation of leads at that exact moment. Perhaps only months or quarters later. Still valuable though, or we wouldn’t all be blogging… Thoughts?

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