Comments on: Ten Tips for Using Webinars for Lead Generation - B2B Marketing and Sales Tip #125 http://blog.reachforce.com/sales-and-marketing-tips/ten-tips-for-using-webinars-for-lead-generation-b2b-marketing-and-sales-tip-125/ B2B Marketing and Sales Tips Fri, 09 Jan 2009 15:10:16 +0000 http://wordpress.org/?v=2.6.3 By: Joel Granoff http://blog.reachforce.com/sales-and-marketing-tips/ten-tips-for-using-webinars-for-lead-generation-b2b-marketing-and-sales-tip-125/#comment-2371 Joel Granoff Thu, 04 Sep 2008 01:22:07 +0000 http://www.theb2blead.com/webinars/ten-tips-for-using-webinars-for-lead-generation-b2b-marketing-and-sales-tip-125/#comment-2371 We just ran a webinar (internally produced) and were amazed how we were able to capitalize on the viral nature of social media to successfully promote the event. Registration / attendance came from blogs that picked up the event, the speaker's blogs as well as social networks like LinkedIn group posts and Facebook groups. While online media and turn key publisher campaigns are relevant for certain webinars, social media / viral promotion have to, at least, be part of one's webinar promotion plan. We just ran a webinar (internally produced) and were amazed how we were able to capitalize on the viral nature of social media to successfully promote the event. Registration / attendance came from blogs that picked up the event, the speaker’s blogs as well as social networks like LinkedIn group posts and Facebook groups. While online media and turn key publisher campaigns are relevant for certain webinars, social media / viral promotion have to, at least, be part of one’s webinar promotion plan.

]]> By: Ralph A http://blog.reachforce.com/sales-and-marketing-tips/ten-tips-for-using-webinars-for-lead-generation-b2b-marketing-and-sales-tip-125/#comment-2218 Ralph A Wed, 06 Aug 2008 02:43:46 +0000 http://www.theb2blead.com/webinars/ten-tips-for-using-webinars-for-lead-generation-b2b-marketing-and-sales-tip-125/#comment-2218 Great post Amy. I have seen these best practices often neglected. I would only add that some platforms offer very sophisticated back-end reporting which should be carefully looked over post-event. This can offer marketers tremendous insight into audience interest into specific content, with the end result being highly segmented post-webinar communications. Cheers. Great post Amy. I have seen these best practices often neglected. I would only add that some platforms offer very sophisticated back-end reporting which should be carefully looked over post-event. This can offer marketers tremendous insight into audience interest into specific content, with the end result being highly segmented post-webinar communications.

Cheers.

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