This week The Funnelholic had a great tip for marketers getting ready to go into 2009, and we wanted to pass it on to The B2B Lead readers.

“Do ‘ride-alongs’ with sales as you consider your marketing plans.”  So often we are busy putting programs and campaigns in place without even asking sales (our customer) if it’s what they need to move leads to opportunities and opportunities to customers.  “If you really want to add value as a marketer, you have to identify the ‘have-to-have’s’ for your customers, the sales team. The best way to do it, is to see for yourself.”

He then goes on to list a couple of great ideas on saddling up with your sales team to help do your job better and drive more measurable results.

Check it out and thanks to The Funnelholic for the great tips.