Comments on: Social Networking and Marketing – Are you up for the virtual challenge? – ReachForce Book Club http://blog.reachforce.com/sales-and-marketing-tips/social-networking-and-marketing-%e2%80%93-are-you-up-for-the-virtual-challenge-reachforce-book-club/ B2B Marketing and Sales Tips Tue, 03 Nov 2009 15:52:50 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Amy Hawthorne http://blog.reachforce.com/sales-and-marketing-tips/social-networking-and-marketing-%e2%80%93-are-you-up-for-the-virtual-challenge-reachforce-book-club/comment-page-1/#comment-2507 Amy Hawthorne Mon, 13 Oct 2008 18:23:52 +0000 http://www.theb2blead.com/b2b-marketing-ideas/social-networking-and-marketing-%e2%80%93-are-you-up-for-the-virtual-challenge-reachforce-book-club/#comment-2507 Hi Kim, Thanks for your comment. We too (at ReachForce) have jumped in with both feet. In fact, I recently switched out my traditional PR firm for a new media specialist (Laura). This new world we are playing in so exciting and there is so much new stuff out there to be explored! Be sure to check back to The B2B Lead in the coming months. We are going to be experimenting with a lot of new social tools and will definitely be sharing our findings here. In the meantime, how can I find you on Twitter? Hi Kim,

Thanks for your comment. We too (at ReachForce) have jumped in with both feet. In fact, I recently switched out my traditional PR firm for a new media specialist (Laura). This new world we are playing in so exciting and there is so much new stuff out there to be explored! Be sure to check back to The B2B Lead in the coming months. We are going to be experimenting with a lot of new social tools and will definitely be sharing our findings here.

In the meantime, how can I find you on Twitter?

]]> By: Kim Cornwall Malseed http://blog.reachforce.com/sales-and-marketing-tips/social-networking-and-marketing-%e2%80%93-are-you-up-for-the-virtual-challenge-reachforce-book-club/comment-page-1/#comment-2494 Kim Cornwall Malseed Fri, 10 Oct 2008 20:37:22 +0000 http://www.theb2blead.com/b2b-marketing-ideas/social-networking-and-marketing-%e2%80%93-are-you-up-for-the-virtual-challenge-reachforce-book-club/#comment-2494 My compliments on your blog, great source of B2B marketing info. I agree with your tips, especially not having the "build it and they will come" mentality, must engage the community. I'm an independent B2B marketing communications consultant and copywriter and have jumped into social networking with both feet during the past 3 months or so. Twitter, StumbleUpon, Squidoo, delicious, Technorati, Sphinn, and starting my biz blog have all been part of my efforts. I've been using LinkedIn for years but have been answering questions and joining groups more often the past few months. My blog has been the greatest driver of quality traffic (SEO benefits definitely pay off), but Twitter has been terrific for connecting with people interested in B2B marketing, copywriting, SEO, etc, and quite a few people have clicked through to my website from the link in my profile. I've had a couple of Twitter followers inquire re: my services but no actual clients yet. StumbleUpon drives high volume traffic, but it's not necessarily the best quality. Squidoo hasn't driven much traffic, but I need to work on the page and make it more useful and that may change. LinkedIn doesn't drive a lot of traffic to my site but what traffic it does bring is good quality, 3 clients have found me through LI and I found a creative agency I now work with. I've only used Technorati, delicious and Sphinn for a few weeks so not long enough to judge yet. Hope this helps those who are considering making the social networking leap :) My compliments on your blog, great source of B2B marketing info. I agree with your tips, especially not having the “build it and they will come” mentality, must engage the community. I’m an independent B2B marketing communications consultant and copywriter and have jumped into social networking with both feet during the past 3 months or so. Twitter, StumbleUpon, Squidoo, delicious, Technorati, Sphinn, and starting my biz blog have all been part of my efforts. I’ve been using LinkedIn for years but have been answering questions and joining groups more often the past few months.

My blog has been the greatest driver of quality traffic (SEO benefits definitely pay off), but Twitter has been terrific for connecting with people interested in B2B marketing, copywriting, SEO, etc, and quite a few people have clicked through to my website from the link in my profile. I’ve had a couple of Twitter followers inquire re: my services but no actual clients yet. StumbleUpon drives high volume traffic, but it’s not necessarily the best quality. Squidoo hasn’t driven much traffic, but I need to work on the page and make it more useful and that may change. LinkedIn doesn’t drive a lot of traffic to my site but what traffic it does bring is good quality, 3 clients have found me through LI and I found a creative agency I now work with. I’ve only used Technorati, delicious and Sphinn for a few weeks so not long enough to judge yet.

Hope this helps those who are considering making the social networking leap :)

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