Comments on: Social Media and Metrics – Not Words You Typically See in the Same Sentence – B2B Marketing and Sales Tip #210 http://blog.reachforce.com/sales-and-marketing-tips/social-media-and-metrics-not-words-you-typically-see-in-the-same-sentence-b2b-marketing-and-sales-tip-210/ B2B Marketing and Sales Tips Wed, 17 Mar 2010 08:49:19 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Jen Horton http://blog.reachforce.com/sales-and-marketing-tips/social-media-and-metrics-not-words-you-typically-see-in-the-same-sentence-b2b-marketing-and-sales-tip-210/comment-page-1/#comment-2661 Jen Horton Fri, 06 Mar 2009 17:40:19 +0000 http://blog.reachforce.com/?p=953#comment-2661 Hot Topic indeed! Thank you for the post. I know our marketing team at Eloqua has set up some social media dashboards in the Eloqua application to track visitor sources from our blogs, Twitter, LinkedIn, so that we can understand the behavior of those visitors and then remarket to them appropriately. Some of our B2C clients are leveraging social media channels to drive traffic of their opt-in email databases as well and correlating growth metrics that way. And finally, I like this article by Kyle Flaherty, Director of Social Media, at BreakingPoint Systems on what they are doing: http://blogs.zdnet.com/feeds/?p=321&page=2 Cheers! Hot Topic indeed! Thank you for the post. I know our marketing team at Eloqua has set up some social media dashboards in the Eloqua application to track visitor sources from our blogs, Twitter, LinkedIn, so that we can understand the behavior of those visitors and then remarket to them appropriately.

Some of our B2C clients are leveraging social media channels to drive traffic of their opt-in email databases as well and correlating growth metrics that way.

And finally, I like this article by Kyle Flaherty, Director of Social Media, at BreakingPoint Systems on what they are doing:
http://blogs.zdnet.com/feeds/?p=321&page=2

Cheers!

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