Our marketing team recently put together a quick survey to see what their peers are doing these days. In fact, if you haven’t taken the survey, please do. We’ll be sure to share the results with you.

What we’re seeing so far is a lot of people wondering how others are using social media as part their marketing mix and how they are measuring these different activities. Since the world of social media is still new to most of us, I thought I’d share with you how we are incorporating it here at ReachForce.

We are using traditional programs to fuel our direct marketing efforts – newsletters, email marketing, customer campaigns and thought leadership content programs, knowing that prospects engage in different ways. We are also reaching them through the new social media tools available to us today.

Here’s how we’re doing it today:

• We’re making sure our Twitter following knows when we have a new blog post
• We’re very active on The B2B Lead. We’re now at over 200 tips for B2B Marketing and Sales teams
• We’re also out there reading other B2B Marketing blogs and commenting on them
• We’re answering questions in LinkedIn and if we have a tip about the topic on our blog, we’re pointing them back
• We’ve recently updated our company email signatures to include our blog and twitter accounts

While I’m not sure how to measure specifics on any of this, what I am sure of is that by adding social media to our mix of lead generation tactics we’re seeing:

• A dramatic increase in inbound leads
• More traffic on our blog and hundreds of people a month jumping from our blog to reachforce.com for thought leadership content
• More pick up and recognition from industry thought leaders

Have you found other ways to track your social media efforts back to lead generation?