http://blog.reachforce.com/sales-and-marketing-tips/seven-infectious-diseases-of-b2b-marketing-%e2%80%94-and-their-cures-glitzitis/ B2B Marketing and Sales Tips Wed, 17 Mar 2010 08:49:19 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://blog.reachforce.com/sales-and-marketing-tips/seven-infectious-diseases-of-b2b-marketing-%e2%80%94-and-their-cures-glitzitis/comment-page-1/#comment-2809 Eric Goldman Tue, 03 Nov 2009 15:52:50 +0000 http://blog.reachforce.com/?p=2077#comment-2809 Kathy; Your analysis is spot on and I am about to download your book. Thank you! I have one thought to add to this: One can get better insight into all this by using Inbound Marketing Automation. Various approaches are possible, but perhaps the most widely used are A/B Tests, or Multivariate Testing. This allows one to test out 2 different forms of a marketing piece such as a landing page, call to action on a website page, slogan, email, etc. For more information on how this all works, our website offers this white paper: "5 Steps to Getting Priceless Market Insight for Free." http://www.inbound-marketing-automation.ca/blog/2009/08/04/five-ways-to-gain-priceless-insight-for-free/ Kathy;
Your analysis is spot on and I am about to download your book. Thank you!
I have one thought to add to this: One can get better insight into all this by using Inbound Marketing Automation. Various approaches are possible, but perhaps the most widely used are A/B Tests, or Multivariate Testing. This allows one to test out 2 different forms of a marketing piece such as a landing page, call to action on a website page, slogan, email, etc. For more information on how this all works, our website offers this white paper: “5 Steps to Getting Priceless Market Insight for Free.”
http://www.inbound-marketing-automation.ca/blog/2009/08/04/five-ways-to-gain-priceless-insight-for-free/

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