The medium has come a long way since Cracker Jack days, and B2B Marketers use lenticular technology to reinforce Pam’s concept #1 from above.

Example: Widget Manfuacturer’s expensive product opens and closes easily, unlike their competitor’s product. If they can “show” how their products work, it will make their value proposition “stick”. So, they print a Lenticular Card or Bag Tag or Mousepad that shows how their product is “easier, faster and cooler” than their competitors. With an easy flick of the wrist, the printed pc shows how their product works. Easy, affordable, and it has the “cool, how does it do that?” factor that impresses Mr. Prospect enough for him to hang onto it a little longer than your prospects BORING whitepaper.

Thats my two cents on my tchotchke product.