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	<title>Comments on: ReachForce Book Club - The New Rules of Marketing and PR</title>
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	<link>http://blog.reachforce.com/sales-and-marketing-tips/reachforce-book-club-the-new-rules-of-marketing-and-pr/</link>
	<description>B2B Marketing and Sales Tips</description>
	<pubDate>Sun, 05 Jul 2009 21:23:28 +0000</pubDate>
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		<title>By: Anatoliy L.</title>
		<link>http://blog.reachforce.com/sales-and-marketing-tips/reachforce-book-club-the-new-rules-of-marketing-and-pr/#comment-2231</link>
		<dc:creator>Anatoliy L.</dc:creator>
		<pubDate>Thu, 07 Aug 2008 22:02:14 +0000</pubDate>
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		<description>David, it’s a great book. I enjoyed reading about how to reach buyers directly. Another great book written by David Ogilvy I recently came across was suggested by the CEO of 5W Public Relations, Ronn Torossian on &lt;a href="http://ronntorossian.com/?p=162" rel="nofollow"&gt; his blog&lt;/a&gt;. This book he talks about explains how you should be treating your clients. The topics discussed in both books are essential for a business’s success.</description>
		<content:encoded><![CDATA[<p>David, it’s a great book. I enjoyed reading about how to reach buyers directly. Another great book written by David Ogilvy I recently came across was suggested by the CEO of 5W Public Relations, Ronn Torossian on <a href="http://ronntorossian.com/?p=162" rel="nofollow"> his blog</a>. This book he talks about explains how you should be treating your clients. The topics discussed in both books are essential for a business’s success.</p>
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		<title>By: David Meerman Scott</title>
		<link>http://blog.reachforce.com/sales-and-marketing-tips/reachforce-book-club-the-new-rules-of-marketing-and-pr/#comment-2198</link>
		<dc:creator>David Meerman Scott</dc:creator>
		<pubDate>Fri, 01 Aug 2008 11:23:37 +0000</pubDate>
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		<description>Many thanks for choosing my book for the club. How exciting. I hope that you enjoy it. Best, David</description>
		<content:encoded><![CDATA[<p>Many thanks for choosing my book for the club. How exciting. I hope that you enjoy it. Best, David</p>
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