ReachForce Book Club - The New Rules of Marketing and PR
We started the ReachForce Book Club as a way to continue our relationship with our current customers. In today’s online world there are many more options for B2B Marketers to stay connected to their customers like through social networks and online communities. At ReachForce, we decided to mix a little old school with some new school and start a book club with a twist. Instead of meeting at a local coffee shop to discuss the book, we will be discussing it here on The B2B Lead. If you are a ReachForce customer, you should expect to receive your book soon, if not already. If you are not a customer, click here to buy it online.
Our second book is The New Rules of Marketing and PR by David Meerman Scott. It promises to teach us “how to use news releases, blogs, podcasting, viral marketing & online media to reach buyers directly.” Each week, Leigh Anne and I will share our perspectives to get the conversation started but will rely on you to join in to share your thoughts, opinions and ideas. We will begin the conversation next week in order to give everyone a little time to get started. Next week we’ll be reading and chatting about chapters 1, 2 & 3.
Happy reading!
2 Responses to “ReachForce Book Club - The New Rules of Marketing and PR”
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August 1st, 2008 at 5:23 am
Many thanks for choosing my book for the club. How exciting. I hope that you enjoy it. Best, David
August 7th, 2008 at 4:02 pm
David, it’s a great book. I enjoyed reading about how to reach buyers directly. Another great book written by David Ogilvy I recently came across was suggested by the CEO of 5W Public Relations, Ronn Torossian on his blog. This book he talks about explains how you should be treating your clients. The topics discussed in both books are essential for a business’s success.