We started the ReachForce Book Club as a way to continue our relationship with our current customers and foster our community of smart B2B marketers. In today’s online world there are many more options for B2B Marketers to stay connected to their customers like through social networks and online communities.

At ReachForce, we decided to mix a little old school with some new school and start a book club with a twist. Instead of meeting at a local coffee shop to discuss the book, we will be discussing it here on The B2B Lead.  Usually we send out a hardcover book to all of our customers but this time around we are going to cover some of the great B2B Marketing eBooks out there.  So many smart marketers are putting great content out there and we want to be sure to cover it.

Our first eBook is Five B2B MarCom Strategies to Increase Sales Now by Dianna Huff, author of the MarCom Writer Blog. It promises to deliver “five proven B2B marketing communications strategies you need to help increase leads and sales.”  Dianna has a great blog full of worthwhile B2B Marketing tips, so I am really looking forward to discussing this eBook next week.

Each Thursday, Amy and I will share our perspectives to get the conversation started but will rely on you to join in to share your thoughts, opinions and ideas. We will begin the conversation next week in order to give everyone a little time to get started.

Happy reading!