Publish your Content for Free – B2B Marketing and Sales Tip #182
So…you have written white papers and eBooks and they are up on your website. They are probably on the resources page and get their fair share of downloads. That’s good, but with some of the free publishing sites out there you can get more exposure.
I have started to put ReachForce content on some of the sites and wanted to share the results, compare with you or ask if you had suggestions.
Content placement sites:
Scribd – the best content placement site I think. You can publish, discover and discuss original writings and documents. It’s easy to set up…sign up and make an account for free, then just upload your documents. I have uploaded all of ReachForce’s eBooks and have gotten 5476 views as of today. People can add your works to their favorites and rate them. You can join groups an add friends.
Docstoc – provides the platform for users and businesses to upload and share their documents with all the world, and serves as a vast repository of documents in variety of categories including legal, business, financial, technology, educational, and creative. I uploaded all our eBooks and have 300 views and 30 downloads as of today.
edocr – upload your documents for sharing by the professional and business community. I uploaded our eBooks, again, and we have 618 views so far. One of our eBooks was featured on the front page when first uploaded.
whitepapers.org – is “all the world’s whitepapers in one place.” I really haven’t figured out how to see how many views or downloads our whitepapers have had.
The pros of publishing your content on sites like this is that it is free to do and can bring unexpected visitors an exposure. The biggest con I can find is that there is really no way to find out who downloaded our content (with information like an email address). To help with this, we added links to all our whitepapers and eBooks to hopefully drive traffic back to our website.
Suggestions?
4 Responses to “Publish your Content for Free – B2B Marketing and Sales Tip #182”
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December 19th, 2008 at 12:51 pm
Hi Laura,
This reminded me that Google Docs can be made public, searchable. I haven’t tried this, so I’m wondering if you have a sense for how the content placement sites you mention compare to Google Docs.
I didn’t know about the sites you mentioned. Thanks!
gm
December 19th, 2008 at 4:15 pm
You are welcome Greg…hope they can be useful! I really haven’t explored Google Docs very much, but I still think people would search these other sites first when looking for content.
December 19th, 2008 at 4:21 pm
Laura
Thanks for mentioning edocr.com. We just activated twitter facility. Please edit your edocr profile and enter twitter details (username, pwd and on last line “!title !url” as a minimum. Upload a document and check your twitter account.
Best regards
Manoj
March 11th, 2009 at 1:41 pm
For the white papers, if your saving them as PDFs consider adding a submission form to the PDF. Acrobat has this capability. It will make each PDF a stand alone lead generation piece.