In the spirit of the Olympics, today I am passing the torch of Blog Master to the newest member of the ReachForce Team, Laura Koether. I am sticking around, but Laura will now be the one to bring you all the latest an greatest in B2B marketing. Here is a little more about Laura and what she is planning on bringing to The B2B Lead:

As the new kid on the blog, I am looking forward to learning more about traditional B2B Lead Gen, but also discuss more new online media on The B2B Lead. With social media changing every day, finding what works best for ReachForce can be a challenge. I am hoping my youth, and “uncorrupted-mind” of old PR and Marketing will come into play as I integrate what I know of social media from my personal life into my new professional world. Here at ReachForce I have a PR title but really my job is to be online watching YouTube, updating my Facebook profile and exploring all of the new media options we have available to us as business marketers. My main goal is to figure out the best ways to directly connect with prospects, customers and the media via the net. I look forward to making The B2B Lead more interactive as I pass on what I know, and what I learn from you.