Justin Kirkland, Market Development Manager at ReachForce

Let me start off by saying that I am a sales guy. I know, I get chill bumps too sometimes thinking about it. I guess the next step down would be an IRS auditor, but then I wouldn’t be able to look at anyone in the eye…so sales it is. I have no time for fluff, and no time for spitting into the wind….which is what I see marketers doing everyday, evidenced by some of the ridiculous methods of driving leads I am hearing about. Most of my blogs will be frustrated rants, so please forgive me if I offend you or anyone you know. And as much as I hate to say it, money is the bottom line in the business world. I just want marketers to stop wasting their time and budget….it just doesn’t make sense to not implement the most effective marketing techniques possible.