Amy Hawthorne, Director of Marketing at ReachForce

I get up every day trying to create activities that drive real, measurable revenue for ReachForce. I love this new world we’re living in. I’m obsessed with measuring everything. Maybe I’m just looking for the perfect formula that will make my life easier…who knows? What I do know is - gone are the days when we as marketers could just throw something out there with crafty messaging and a good look and hope the phone would start ringing. What happened to all that stuff anyway? We’ll never know because they never responded to tell us. As the world of B2B Marketing, specifically B2B lead generation, continues to evolve I’m interested in what’s working, what’s not working anymore and what new tactics are out there. I’ll be sure to share with you what I find.