Comments on: Implement Lasting Plans to Align Marketing and Sales Today – B2B Marketing and Sales Tip #153 http://blog.reachforce.com/sales-and-marketing-tips/implement-lasting-plans-to-align-marketing-and-sales-today/ B2B Marketing and Sales Tips Wed, 17 Mar 2010 08:49:19 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Suaad Sait http://blog.reachforce.com/sales-and-marketing-tips/implement-lasting-plans-to-align-marketing-and-sales-today/comment-page-1/#comment-2481 Suaad Sait Mon, 06 Oct 2008 14:54:31 +0000 http://www.theb2blead.com/b2b-marketing-copy/implement-lasting-plans-to-align-marketing-and-sales-today/#comment-2481 Thanks Justin for your question. My point is don’t make assumptions. Instead look at the funnel and pull real-time data as to how the leads turned into opportunities, so now you can figure out how many leads you need to feed to hit your targets. The numbers may be ugly but it will be the reality, and that will also show you that you need to REALLY target the right companies and the right people (decision makers, influencers, etc.) so you get the most from your lead gen investments. Thanks, -Suaad Thanks Justin for your question. My point is don’t make assumptions. Instead look at the funnel and pull real-time data as to how the leads turned into opportunities, so now you can figure out how many leads you need to feed to hit your targets. The numbers may be ugly but it will be the reality, and that will also show you that you need to REALLY target the right companies and the right people (decision makers, influencers, etc.) so you get the most from your lead gen investments.
Thanks,
-Suaad

]]> By: Justin Baker http://blog.reachforce.com/sales-and-marketing-tips/implement-lasting-plans-to-align-marketing-and-sales-today/comment-page-1/#comment-2475 Justin Baker Sun, 05 Oct 2008 01:58:33 +0000 http://www.theb2blead.com/b2b-marketing-copy/implement-lasting-plans-to-align-marketing-and-sales-today/#comment-2475 Hi Suaad, I’m new to this blog so maybe you have already covered this many times before, but can you explain the phrase “TRUE funnel conversion” under point two? I’m unclear about what you are getting at by using the word true in all caps. Thanks, Justin Baker Hi Suaad,

I’m new to this blog so maybe you have already covered this many times before, but can you explain the phrase “TRUE funnel conversion” under point two? I’m unclear about what you are getting at by using the word true in all caps.

Thanks,
Justin Baker

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