Comments on: How to Get 3,190 People to Watch a Demo at a Tradeshow - B2B Marketing and Sales Tip #124 http://blog.reachforce.com/sales-and-marketing-tips/how-to-get-3190-people-to-watch-a-demo-at-a-tradeshow-b2b-marketing-and-sales-tip-124/ B2B Marketing and Sales Tips Fri, 09 Jan 2009 15:11:04 +0000 http://wordpress.org/?v=2.6.3 By: How to Get 3,190 People to Watch a Demo at a Tradeshow | Marketing Virgin http://blog.reachforce.com/sales-and-marketing-tips/how-to-get-3190-people-to-watch-a-demo-at-a-tradeshow-b2b-marketing-and-sales-tip-124/#comment-2177 How to Get 3,190 People to Watch a Demo at a Tradeshow | Marketing Virgin Tue, 29 Jul 2008 12:17:56 +0000 http://www.theb2blead.com/trade-shows-and-events/how-to-get-3190-people-to-watch-a-demo-at-a-tradeshow-b2b-marketing-and-sales-tip-124/#comment-2177 [...] _uacct = "UA-2931925-1"; urchinTracker();I wrote an article as a guest blogger for theb2blead.com, a site that specializes in Marketing and Sales tips that is run by Reachforce. You can view it by clicking here. [...] [...] _uacct = “UA-2931925-1″; urchinTracker();I wrote an article as a guest blogger for theb2blead.com, a site that specializes in Marketing and Sales tips that is run by Reachforce. You can view it by clicking here. [...]

]]> By: Andrea Stout http://blog.reachforce.com/sales-and-marketing-tips/how-to-get-3190-people-to-watch-a-demo-at-a-tradeshow-b2b-marketing-and-sales-tip-124/#comment-2143 Andrea Stout Mon, 28 Jul 2008 21:08:21 +0000 http://www.theb2blead.com/trade-shows-and-events/how-to-get-3190-people-to-watch-a-demo-at-a-tradeshow-b2b-marketing-and-sales-tip-124/#comment-2143 Hi JD, Pam hit the nail on the head. For the party, the idea was to build the buzz. It only took one e-mail blast to our database and a few calls to key customers. We also used Twitter to spread the word amongst our followers. By using a consistent giveaway (the t-shirts), attendees always come back to our booth each year to get the latest shirt. We did one pre-show mailer and one conference bag insert that was included in our sponsorship that included the rockstar messaging. Hi JD,

Pam hit the nail on the head. For the party, the idea was to build the buzz. It only took one e-mail blast to our database and a few calls to key customers. We also used Twitter to spread the word amongst our followers.
By using a consistent giveaway (the t-shirts), attendees always come back to our booth each year to get the latest shirt. We did one pre-show mailer and one conference bag insert that was included in our sponsorship that included the rockstar messaging.

]]> By: Pam O'Neal http://blog.reachforce.com/sales-and-marketing-tips/how-to-get-3190-people-to-watch-a-demo-at-a-tradeshow-b2b-marketing-and-sales-tip-124/#comment-2142 Pam O'Neal Mon, 28 Jul 2008 20:18:20 +0000 http://www.theb2blead.com/trade-shows-and-events/how-to-get-3190-people-to-watch-a-demo-at-a-tradeshow-b2b-marketing-and-sales-tip-124/#comment-2142 JD - Since I worked with Andrea on this campaign before I left NetQoS, I'll chime in. Hopefully, Andrea will see this and help clarify. As I recall, we only sent one email party invitation to our house database and then gave the invite to our Sales reps and partners to help spread the word about it. We kept the party very exclusive and let that stimulate word of mouth (WOM). In the prior 2 years, we used a "keynote drop," to drive booth traffic. But as of 2008, that heavy promotion was no longer needed as the buzz and the great giveaways really drove excitement and WOM. JD - Since I worked with Andrea on this campaign before I left NetQoS, I’ll chime in. Hopefully, Andrea will see this and help clarify. As I recall, we only sent one email party invitation to our house database and then gave the invite to our Sales reps and partners to help spread the word about it. We kept the party very exclusive and let that stimulate word of mouth (WOM). In the prior 2 years, we used a “keynote drop,” to drive booth traffic. But as of 2008, that heavy promotion was no longer needed as the buzz and the great giveaways really drove excitement and WOM.

]]> By: JD Shah http://blog.reachforce.com/sales-and-marketing-tips/how-to-get-3190-people-to-watch-a-demo-at-a-tradeshow-b2b-marketing-and-sales-tip-124/#comment-2141 JD Shah Mon, 28 Jul 2008 19:45:50 +0000 http://www.theb2blead.com/trade-shows-and-events/how-to-get-3190-people-to-watch-a-demo-at-a-tradeshow-b2b-marketing-and-sales-tip-124/#comment-2141 Very nice ideas, indeed very creative...Bottom line: "You make your customers feel good & your business will definately do good". You must have also done some e-mail campaigns & telemarketing about it, did you? Let me know. Regards, JD Shah Very nice ideas, indeed very creative…Bottom line: “You make your customers feel good & your business will definately do good”. You must have also done some e-mail campaigns & telemarketing about it, did you? Let me know.

Regards,
JD Shah

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