The B2B Lead

How to Communicate Better with Your Entire Audience – B2B Marketing and Sales Tip #254

Remember in school when you took a quiz to see what kind of learner you are?  In case you didn’t, there are three types of learners:

  • Visual (seeing) learners
  • Auditory (listening) learners
  • Kinesthetic (touch/experience) learners

Does your marketing mix appeal to all three types?  We are trying to add more to our mix to appeal to a greater audience.  We have a new way for visual learns to understand what we do.  We created a map that shows a live feed of contacts we are discovering right now.  It is pretty cool if you haven’t checked it out yet.  Thanks to Jason for creating it.  Is there a cool or new visual way you could explain your business?

When trying to reach visual learners, consider:

  • new graphics
  • charts
  • videos

For those who are auditory learners, you might try experimenting with:

  • podcasts
  • video or recorded case studies
  • webinars

For kinesthetic learners, look into:

  • interactive demos
  • in-person events
  • free trials
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Share and Enjoy:
  • del.icio.us
  • Digg
  • Technorati
  • Sphinn
  • Facebook
  • StumbleUpon
  • MisterWong
  • Mixx
  • Furl

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