How to Communicate Better with Your Entire Audience – B2B Marketing and Sales Tip #254
on August 6th, 2009
Remember in school when you took a quiz to see what kind of learner you are? In case you didn’t, there are three types of learners:
- Visual (seeing) learners
- Auditory (listening) learners
- Kinesthetic (touch/experience) learners
Does your marketing mix appeal to all three types? We are trying to add more to our mix to appeal to a greater audience. We have a new way for visual learns to understand what we do. We created a map that shows a live feed of contacts we are discovering right now. It is pretty cool if you haven’t checked it out yet. Thanks to Jason for creating it. Is there a cool or new visual way you could explain your business?
When trying to reach visual learners, consider:
- new graphics
- charts
- videos
For those who are auditory learners, you might try experimenting with:
- podcasts
- video or recorded case studies
- webinars
For kinesthetic learners, look into:
- interactive demos
- in-person events
- free trials
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