http://blog.reachforce.com/sales-and-marketing-tips/going-viral-%e2%80%93-is-it-possible-for-everyone-reachforce-book-club/ B2B Marketing and Sales Tips Sun, 15 Nov 2009 02:16:19 -0600 http://wordpress.org/?v=2.8.4 hourly 1 http://blog.reachforce.com/sales-and-marketing-tips/going-viral-%e2%80%93-is-it-possible-for-everyone-reachforce-book-club/comment-page-1/#comment-2331 Pam O'Neal Tue, 26 Aug 2008 20:02:47 +0000 http://www.theb2blead.com/viral-marketing/going-viral-%e2%80%93-is-it-possible-for-everyone-reachforce-book-club/#comment-2331 Having been down this path in a very "unsexy" market, I would argue that "yes - anyone can go viral." B2B or B2C, it doesn't matter. It just takes a little creativity, a connection with your target audience and a great strategy for spreading the word. Humor and a bit of controversy doesn't hurt either. These days, however, I'm more focused on going viral in a series of frequent bursts using multiple social media outlets. It's much easier, keeps your image/message in front of your audience more frequently and we tend to see our numbers grow over time. The only hard part is that you need to be able to deliver something of value. Twitter has been a critical tool to help us get the word out both at BreakingPoint and at NetQoS (my original viral success). Having been down this path in a very “unsexy” market, I would argue that “yes – anyone can go viral.” B2B or B2C, it doesn’t matter. It just takes a little creativity, a connection with your target audience and a great strategy for spreading the word. Humor and a bit of controversy doesn’t hurt either. These days, however, I’m more focused on going viral in a series of frequent bursts using multiple social media outlets. It’s much easier, keeps your image/message in front of your audience more frequently and we tend to see our numbers grow over time. The only hard part is that you need to be able to deliver something of value. Twitter has been a critical tool to help us get the word out both at BreakingPoint and at NetQoS (my original viral success).

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