Comments on: Game Changing Alert: Sales Enablement Playbooks – B2B Marketing and Sales Tip #238 http://blog.reachforce.com/sales-and-marketing-tips/game-changing-alert-sales-enablement-playbooks-b2b-marketing-and-sales-tip-238/ B2B Marketing and Sales Tips Sun, 15 Nov 2009 02:16:19 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Alden Cushman http://blog.reachforce.com/sales-and-marketing-tips/game-changing-alert-sales-enablement-playbooks-b2b-marketing-and-sales-tip-238/comment-page-1/#comment-2695 Alden Cushman Wed, 20 May 2009 11:32:35 +0000 http://blog.reachforce.com/?p=1349#comment-2695 Hello Amy, Glad you found value in our Summit and in my sales playbook presentation. We have been writing about and analyzing sales playbook techniques for more than two years now, glad it is getting wider coverage. Also glad to see that you are speaking with Kadient, they are a great bunch of folks and their platform can help those interested in enabling and automating their sales playbook initiaitves. I will watch this stream and look forward to additional comments. Let me know if I can be of any help. Thanks, Alden Cushman Research Director SiriusDecisions Hello Amy,

Glad you found value in our Summit and in my sales playbook presentation. We have been writing about and analyzing sales playbook techniques for more than two years now, glad it is getting wider coverage. Also glad to see that you are speaking with Kadient, they are a great bunch of folks and their platform can help those interested in enabling and automating their sales playbook initiaitves. I will watch this stream and look forward to additional comments. Let me know if I can be of any help.
Thanks,

Alden Cushman
Research Director
SiriusDecisions

]]> By: Amy Hawthorne http://blog.reachforce.com/sales-and-marketing-tips/game-changing-alert-sales-enablement-playbooks-b2b-marketing-and-sales-tip-238/comment-page-1/#comment-2694 Amy Hawthorne Tue, 19 May 2009 22:15:54 +0000 http://blog.reachforce.com/?p=1349#comment-2694 Thanks for the offer to help! And actually, Jeff Ernst from Kadient has been a big help in putting our playbook plans together. His eBook - The New Rules of Sales Enablement is great. In fact, I'm going to cover it here tomorrow. Be sure to check back and comment on anything I may have left out. Thanks for the offer to help! And actually, Jeff Ernst from Kadient has been a big help in putting our playbook plans together. His eBook – The New Rules of Sales Enablement is great. In fact, I’m going to cover it here tomorrow. Be sure to check back and comment on anything I may have left out.

]]> By: Rich Berkman http://blog.reachforce.com/sales-and-marketing-tips/game-changing-alert-sales-enablement-playbooks-b2b-marketing-and-sales-tip-238/comment-page-1/#comment-2693 Rich Berkman Tue, 19 May 2009 21:09:07 +0000 http://blog.reachforce.com/?p=1349#comment-2693 Fabulous post Amy. I’m so pleased to hear that Alden’s talk about Sales Playbooks was a big game changing take-a-way for you! I know it was the first time that Sirius covered the subject at their event. I see much value in implementing sales playbooks. They can improve win rates, reduce length sales cycle, shorten ramp up time for sale, reinforces sales methodology / sales training. Simply put sales playbooks delivering the right information to the right salesperson at the right time for the right selling situation. Sometimes the challenge is knowing where to start. I, along with a few of my colleagues, came up with a 4-step process which we teach in workshops today called ABLE (Assess, Build, Launch and Evolve). It’s laid out in full detail in this guide we created on how to create a killer sales playbook here (note: it is gated with simple registration). http://www.kadient.com/form.aspx?id=621 Good luck with creating yours and of course please let me know if I can be of any help! Cheers, Rich Fabulous post Amy. I’m so pleased to hear that Alden’s talk about Sales Playbooks was a big game changing take-a-way for you! I know it was the first time that Sirius covered the subject at their event.

I see much value in implementing sales playbooks. They can improve win rates, reduce length sales cycle, shorten ramp up time for sale, reinforces sales methodology / sales training. Simply put sales playbooks delivering the right information to the right salesperson at the right time for the right selling situation.

Sometimes the challenge is knowing where to start. I, along with a few of my colleagues, came up with a 4-step process which we teach in workshops today called ABLE (Assess, Build, Launch and Evolve). It’s laid out in full detail in this guide we created on how to create a killer sales playbook here (note: it is gated with simple registration).

http://www.kadient.com/form.aspx?id=621

Good luck with creating yours and of course please let me know if I can be of any help!

Cheers,
Rich

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