ReachForce has teamed up with MathMarketing to offer Funnel Academy, a 2-day B2B marketing training, on August 10-11, 2009 in San Mateo.

Author of The Leaky Funnel and B2B Marketing Funnel Master Hugh Macfarlane, will focus on how to select tactics that move buyers and how to size the funnel for success.

This training was designed for both those who set the tactics at a strategic level and those who roll up their sleeves and execute.  During this 2-day session you will learn how to:

• ensure your marketing dollar delivers a return, with emphasis on tactics like email campaigns and search engine marketing

• get buyers that leaked out of the funnel, back in

• determine the most critical levers of your funnel: volume, size and velocity, and what affect each of these has on success

• build a model funnel with different rates of effectiveness

The standard price for this training is $2,500 per attendee however, ReachForce would like to offer a special discount price of $1,250.
Places are limited, so if you would like to attend, go here for more info and to register.

P.S.  I attended this 2-day training in April and was VERY impressed with the content.  The Funnel Academy team does a great job of sharing proven best practices along with actionable tactics and take aways.