The B2B Lead

Free Webinar: Bridging the Marketing and Sales Gap – 3 Strategies for Creating a Funnel that Delivers

Leigh Anne Reynolds
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on May 22nd, 2009
 

June 4th, 3pm EST  Register now

We all know the classic adage “Marketing is from Venus, Sales is from Mars”

If your company is like most, Marketing and Sales plan separately, act separately and report separately – invariably pulling your business in opposite directions…

  • Marketing is busy building the brand, providing Sales with collateral and marketing materials, managing events, and trying to generate truckloads of leads – all the while wondering why Sales doesn’t appreciate all they do.
  • Sales is unearthing opportunities, building relationships and closing deals – but struggling with too many leads or too few, stop-start lead flows and too many dead ends. And complaining that Marketing just doesn’t get it.

Attend this 45-minute webinar to learn 3 strategies to better align Marketing and Sales teams to create a funnel that delivers and find out how to…

  • grow faster than your industry counterparts
  • close more proposals
  • churn fewer customers every year

It’s not about aligning Sales and Marketing to each other – instead you must align both to the same goals and objectives. They have to act as one team.  Only a singular plan with shared objectives, strategy, tactics and measures will produce real results.

During the webinar, we will share findings from a benchmark study of 1400 professionals in 84 countries, conducted by MathMarketing and MarketingProfs, which revealed a few surprising do’s and don’ts that debunk the classic understanding of the roles of Sales and Marketing.
Things like: DON’T measure salespeople on proposals closed.
Surprised?  We were too.

Join us and MathMarketing to find out why successful companies DON’T use this as a metric and have increased growth as a result.

Register Now

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Share and Enjoy:
  • del.icio.us
  • Digg
  • Technorati
  • Sphinn
  • Facebook
  • StumbleUpon
  • MisterWong
  • Mixx
  • Furl

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