In this inspiring and award-winning eBook, Dianna Huff lays out five strategies that all B2B Marketers should be employing and, as the title suggests, will help drive sales and ultimately revenue.  During these uncertain times, marketers need to prove their worth and tie their activities directly to increasing the bottom line.

DISCLAIMER: This blog post in no way replaces actually reading the eBook.  This is a great one, completely devoid of self-promotion and full of great tips.  Not to mention, it is a quick read.

I don’t want to dilute or regurgitate what Dianna wrote, but I do want to highlight some of the best tips.

“Strategy #2: Determine Your Campaign Objectives Before You Start Writing.”  I have always been a planner and someone who thinks a project through to the end before starting.  I often have to ask other members of my team, “Why are we doing this?  What is the ultimate goal?”  The course of action you take to update your collateral, re-do your website or create a new email campaign should be dramatically influenced by your goals.  Your boss may be pushing you to get it out the door as fast as possible but without planning and execution tied to specific objectives, results will suffer.  Check out pages 7 and 8 for questions to ask before you start.

“Strategy #5: Focus on Your Customer, Not on Your Company.”  Dianna is not the first and definitely not the last to say this.  However, it is amazing how few companies actually employ this strategy.  No one likes talking to someone who only talks about themselves, so why do companies think that their buyers want to read about the company’s latest award, product release features or “unmatched customer service?”  Every buyer wants to know, “What’s in it for me?,” so tell them.  Dianna gives great tips on what you should be telling your buyers on pages 16 and 17.

I am not giving away anymore, but I hope I have given you enough of a taste to entice you to read the entire eBook. And if you don’t trust me, Five B2B MarCom Strategies to Increase Sales Now just won a platinum award from the MarCom Creative Awards

Dianna Huff is principal of DH Communications, Inc. and is the author of the B2B MarCom Writer Blog.