Comments on: Eight Critical Success Factors for Lead Generation – ReachForce Book Club http://blog.reachforce.com/sales-and-marketing-tips/eight-critical-success-factors-for-lead-generation-%e2%80%93-reachforce-book-club/ B2B Marketing and Sales Tips Tue, 03 Nov 2009 15:52:50 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Amy Hawthorne http://blog.reachforce.com/sales-and-marketing-tips/eight-critical-success-factors-for-lead-generation-%e2%80%93-reachforce-book-club/comment-page-1/#comment-2629 Amy Hawthorne Tue, 06 Jan 2009 14:34:38 +0000 http://blog.reachforce.com/?p=358#comment-2629 Darin, Thanks for your comment and I definitely agree, keeping communications personal is key. People buy from people, not from companies or departments. Having a consistent name in front of your prospects also helps with follow up. And, if you are personalizing and using an automation system, be sure to test. There's nothing worse than getting an email addressed to someone else. Darin,
Thanks for your comment and I definitely agree, keeping communications personal is key. People buy from people, not from companies or departments. Having a consistent name in front of your prospects also helps with follow up.
And, if you are personalizing and using an automation system, be sure to test. There’s nothing worse than getting an email addressed to someone else.

]]> By: Darin Dixon http://blog.reachforce.com/sales-and-marketing-tips/eight-critical-success-factors-for-lead-generation-%e2%80%93-reachforce-book-club/comment-page-1/#comment-2627 Darin Dixon Mon, 29 Dec 2008 23:24:12 +0000 http://blog.reachforce.com/?p=358#comment-2627 Within your lead nurturing campaigns, don't forget to keep communications personal. We've found that emails that are from a single person are received better than emails from a department. It also helps if they are short and to the point. HTML graphics sometimes distract and turn people away from actually reading the message because it looks exactly like an advertisement. Within your lead nurturing campaigns, don’t forget to keep communications personal. We’ve found that emails that are from a single person are received better than emails from a department. It also helps if they are short and to the point. HTML graphics sometimes distract and turn people away from actually reading the message because it looks exactly like an advertisement.

]]> By: Peter Caputa http://blog.reachforce.com/sales-and-marketing-tips/eight-critical-success-factors-for-lead-generation-%e2%80%93-reachforce-book-club/comment-page-1/#comment-2599 Peter Caputa Tue, 18 Nov 2008 19:11:26 +0000 http://blog.reachforce.com/?p=358#comment-2599 Brian Carroll certainly knows his stuff. He's been doing inbound lead generation and qualification longer than most people had it in their vocabulary. Brian Carroll certainly knows his stuff. He’s been doing inbound lead generation and qualification longer than most people had it in their vocabulary.

]]> By: Brian Carroll http://blog.reachforce.com/sales-and-marketing-tips/eight-critical-success-factors-for-lead-generation-%e2%80%93-reachforce-book-club/comment-page-1/#comment-2597 Brian Carroll Mon, 17 Nov 2008 16:24:52 +0000 http://blog.reachforce.com/?p=358#comment-2597 Thanks for sharing my ebook with your readers. I hope they find it to be useful resource. Cheers, Brian Thanks for sharing my ebook with your readers. I hope they find it to be useful resource.

Cheers,
Brian

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