I know you are all on pins and needles wanting to know our next eBook for the ReachForce Book Club.  We have chosen Brian Carroll’s Start With A Lead: Eight critical success factors for lead generation.  In this eBook, Carroll highlights ways to improve demand generation programs including aligning sales and marketing efforts to optimize the number of leads, avoiding lulls in the sales cycle, building, maintaining, & growing your database and multimodal lead nurturing (all things we like to talk about on The B2B Lead).  Be sure to join in the Book Club discussion on Thursday led by Amy Hawthorne.