Comments on: Driving More Traffic at Trade Shows – B2B Marketing and Sales Tip #113 http://blog.reachforce.com/sales-and-marketing-tips/driving-more-traffic-at-trade-shows-b2b-marketing-and-sales-tip-113/ B2B Marketing and Sales Tips Mon, 15 Mar 2010 07:00:41 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Jen Horton http://blog.reachforce.com/sales-and-marketing-tips/driving-more-traffic-at-trade-shows-b2b-marketing-and-sales-tip-113/comment-page-1/#comment-1984 Jen Horton Mon, 30 Jun 2008 20:31:26 +0000 http://www.theb2blead.com/trade-shows-and-events/driving-more-traffic-at-trade-shows-b2b-marketing-and-sales-tip-113/#comment-1984 Leigh Anne - great post. I thought I would share a good example of "Make as many people at the show your brand ambassadors". This a clip appropriately titled, "Best Post-ipod-Win Celebration…Ever" - too good. http://lounge.mimeo.com/index.php/mimeo/article/my_best_friend_at_astd/ Leigh Anne – great post. I thought I would share a good example of “Make as many people at the show your brand ambassadors”.

This a clip appropriately titled, “Best Post-ipod-Win Celebration…Ever” – too good.
http://lounge.mimeo.com/index.php/mimeo/article/my_best_friend_at_astd/

]]> By: David Chung http://blog.reachforce.com/sales-and-marketing-tips/driving-more-traffic-at-trade-shows-b2b-marketing-and-sales-tip-113/comment-page-1/#comment-1975 David Chung Sat, 28 Jun 2008 18:16:55 +0000 http://www.theb2blead.com/trade-shows-and-events/driving-more-traffic-at-trade-shows-b2b-marketing-and-sales-tip-113/#comment-1975 I have to say, I really love this blog. The authors here really are on the same page as my marketing team at work. We're not a traditional marketing company, but we do sell event marketing and event management software... The registration is only half the battle (the battle we tackle with our automation suite)... but having DYNAMIC events with content that really engages your audience is one of the best marketing techniques you'll ever use. It's real human interaction in a virtual B2B webinar whitepaper email marketing day in age. I've got a really good piece on how to keep attendees at your events excited. I don't want to put links up here without permission but if anyone wants to learn, please do let me know. It's actually a whitepaper I put together myself so I'm proud of it :) Cody Young, one of the guys here at ReachForce, talked about how useful surveying your audience is in an earlier post. A client of mine, several months ago, had a conference of 20,000 attendees in Massachussetts. He had laptops, or kiosks, set up all over the floor with giveaway/sweepstakes registration. It asked about what content they wanted, and also collected (subtly) their contact information. They used the information to cater the content mid-conference and he told me he got really great feedback afterwards. There's a couple other really great event tips if there's interest amongst the readers here. Would love to engage in an conversation! And if I may, a shameless plug to my new marketing rant blog. www.classdc.com It's still in the infantile stage, but I'd love to get some discussion going. It's a personal blog, and has nothing to do with my company. :) Love your blog Reachforce! I have to say, I really love this blog.

The authors here really are on the same page as my marketing team at work. We’re not a traditional marketing company, but we do sell event marketing and event management software…

The registration is only half the battle (the battle we tackle with our automation suite)… but having DYNAMIC events with content that really engages your audience is one of the best marketing techniques you’ll ever use.

It’s real human interaction in a virtual B2B webinar whitepaper email marketing day in age.

I’ve got a really good piece on how to keep attendees at your events excited. I don’t want to put links up here without permission but if anyone wants to learn, please do let me know.

It’s actually a whitepaper I put together myself so I’m proud of it :)

Cody Young, one of the guys here at ReachForce, talked about how useful surveying your audience is in an earlier post. A client of mine, several months ago, had a conference of 20,000 attendees in Massachussetts. He had laptops, or kiosks, set up all over the floor with giveaway/sweepstakes registration. It asked about what content they wanted, and also collected (subtly) their contact information. They used the information to cater the content mid-conference and he told me he got really great feedback afterwards.

There’s a couple other really great event tips if there’s interest amongst the readers here. Would love to engage in an conversation!

And if I may, a shameless plug to my new marketing rant blog.

http://www.classdc.com

It’s still in the infantile stage, but I’d love to get some discussion going. It’s a personal blog, and has nothing to do with my company. :)

Love your blog Reachforce!

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