I recently came across a great blog post on the Savy B2B Marketing blog.  They are quickly rising to the top of my must read list.  I wanted to make sure The B2B Lead readers didn’t miss out on the great tips in Need Content? 20 Formats to Consider.

Here is a short version of the list so be sure to check out the entire article:

1. White Papers
2. eBooks
3. Workbooks and Toolkits
4. Research reports
5. Buying guides
6. Case studies
   
7. Checklists and action plans
8. Glossary
9. Q&A and FAQs
10. Articles
11. Blog posts
12. Newsletters
13. Slideshows
14. Webcasts
15. Podcasts
16. Videos
17. Interactive applications
18. Microsites
19. Knowledge base
20. Demos

Something to keep in mind is that these are merely the delivery mechanisms for your content.  Don’t limit the reach of your content by restricting it to one format.  There is no reason you couldn’t break up a white paper or eBook into smaller pieces and repurpose as blog posts.  One of the best ideas we ever had was to turn our blog posts into eBooks.  We took all the posts for a particular category, had our graphics guy drop them into a template and bam, we had 5 new eBooks without having to write any “new” content.  We create our monthly newsletter in a similar way, making it a “best of” the last month’s posts.