Check out our rock star Leigh Anne on Hubspot’s Inbound Internet Marketing Blog!  In her interview she highlights tips for business blogging and what has worked for us on The B2B Lead.

Some of her points/tips:

• Why the domain or URL of your blog is important, our domain is separate from ReachForce.  We wanted to build a place for B2BMarketers to come and share tips and not have to worry about ReachForce corporate speak or promotion.  Now don’t get me wrong, I try and slip it in every once in awhile but subtly, hopefully.
• Blogging is a great way to position yourself as a thought leader
• Blogging is a good tool for lead nurturing and can lead to speaking opportunities
• Don’t forget, you need to post frequently to keep readers engaged
• Be sure to re-purpose content for email campaigns and newsletters
• Most important – know your audience and produce valuable content