Comments on: Blog Mission Statement – Blog Master…Not http://blog.reachforce.com/sales-and-marketing-tips/blog-mission-statement-blog-masternot/ B2B Marketing and Sales Tips Tue, 03 Nov 2009 15:52:50 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Michael A Brown http://blog.reachforce.com/sales-and-marketing-tips/blog-mission-statement-blog-masternot/comment-page-1/#comment-1741 Michael A Brown Fri, 09 May 2008 13:23:39 +0000 http://www.theb2blead.com/blog-masternot/blog-mission-statement-blog-masternot/#comment-1741 Hi Leigh Anne! You are spot-on with "a targeted blog can support lead generation." Unfortunately, too many marketers read "support" as "all you need is blog." At the recent International Direct Marketing Fair in London, I participated in a vigorous debate about whether lead gen via traditional media has become passe. Of course it has not. And despite such proclamations by new media "evangelists," successful business people know that the wise integration of blogs into the overall customer acquisition strategy yields the best results. Michael A. Brown www.michaelabrown.net Hi Leigh Anne! You are spot-on with “a targeted blog can support lead generation.” Unfortunately, too many marketers read “support” as “all you need is blog.”

At the recent International Direct Marketing Fair in London, I participated in a vigorous debate about whether lead gen via traditional media has become passe. Of course it has not. And despite such proclamations by new media “evangelists,” successful business people know that the wise integration of blogs into the overall customer acquisition strategy yields the best results.

Michael A. Brown
http://www.michaelabrown.net

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