When I started at ReachForce in July 2007, I was tasked with managing the blog. The design had been finalized and we had a few posts ready to go, but no one internally really knew much about blogging. As the younger member of the marketing team it was expected that I knew all about the latest in social media, since it is my generation that is driving most of it. While I do have a Facebook profile (mostly due to much peer pressure), I am not, by any stretch of the imagination, an expert in social media. Immediately I began to read everything I could about blogging and tried to figure out what would work and what wouldn’t for The B2B Lead.

If you are planning on heading down the path of starting your own company blog, you will find as you read everyone’s opinions on what a corporate blog should be that they are in fact opinions and there is no right answer, and actually a lot of disagreement on the subject. At ReachForce, we decided that our blog would be a collection of cool and crazy marketing ideas that we have come across or developed ourselves, it will NOT be our laments on how great ReachForce is. We hope to be a source for marketers to gain and share ideas on how to be better marketers.

Back to my point, you need to decide early on what the environment of your market is. You need to recognize who your intended audience is and create the look and fell as well as the content around that. A blog for bankers will be different than a blog for high tech CEOs.

Expert I am not (hence the title of this series), but I hope that you can learn something from my mistakes and successes.