More great sales tips from Brian McRae, Market Development Manager here at ReachForce.

Cold calling is a discipline that every successful salesperson must adopt to be successful.

Our key steps to successful prospecting:

• Script your voicemails, e-mails, and live connects.  Then practice, practice and keep practicing.  Be mindful that you have about 15 seconds to make that first impression.  Avoid clichés, apologies, “ums” and weasel words.  Instead use strong, powerful language to get the prospect’s attention.  You have to “reach through the phone” in order to generate interest in your message.
• Approach every dial with a little bit of courage and a little bit of confidence.  Remember that you are providing your prospect with an opportunity to derive real value from your product or service.  Be bold to capture their attention and intelligent enough to keep it.
• Develop a routine for dialing every day.  Nolan Ryan says “I wouldn’t ask anybody to do anything I wouldn’t be willing to do.”  So if you’re managing a team…
• Know your desired outcome prior to the call.  What specific goal do you want to achieve with this call?  Our team’s goal on a first cold call is simply arouse enough interest to set a meeting with the prospect to further discuss our value and solutions.
• Execute.  Every single day.  Remember that the difference between amateurs and professionals is that professionals do it, even when they don’t feel like it.

If you are looking for more…here are 10 other great tips!