The B2B Lead
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B2B Marketing and Sales Tip # 30 – You’re Measuring What?!

Filed under B2B Lead Generation, B2B Marketing Ideas, Lead Nurturing, Lead Scoring, Marketing and Sales Alignment, Sales and Marketing Tips
Leigh Anne Reynolds
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By Leigh Anne Reynolds
on October 17th, 2007
 

You know you have to have metrics to show value in marketing programs but are you tracking the right metrics? Can you track value added to top line revenue? Check out this article from Customer Think about aligning sales and marketing metrics.

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This entry was posted on Wednesday, October 17th, 2007 at 4:44 pm and is filed under B2B Lead Generation, B2B Marketing Ideas, Lead Nurturing, Lead Scoring, Marketing and Sales Alignment, Sales and Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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