That’s because, as David Meerman Scott says, we can target them directly to consumers (and business consumers) who use Google to search for answers to problems.

Press releases posted online bypass the media gatekeeprs, a huge advantage for publicity-seekers everywhere.

As a publicity expert, I get more questions about press releases than any other topic. That’s one of the reasons I created a free email tutorial on how to write and post press releases online.

It’s 12 weeks long. But if you stick with it, by the time you’re done, you’ll know more about how to write and distribute press releases than most PR people. You can sign up for the course at http://www.publicityhound.com/pressreleasetips/art.htm