Comments on: A Salesperson’s Biggest Asset – Targeted Marketing – B2B Marketing and Sales Tip #157 http://blog.reachforce.com/sales-and-marketing-tips/a-salesperson%e2%80%99s-biggest-asset-%e2%80%93-targeted-marketing-b2b-marketing-and-sales-tip-157/ B2B Marketing and Sales Tips Sun, 15 Nov 2009 02:16:19 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Stuart Armstrong http://blog.reachforce.com/sales-and-marketing-tips/a-salesperson%e2%80%99s-biggest-asset-%e2%80%93-targeted-marketing-b2b-marketing-and-sales-tip-157/comment-page-1/#comment-2578 Stuart Armstrong Wed, 05 Nov 2008 22:07:55 +0000 http://blog.reachforce.com/b2b-lead-generation/a-salesperson%e2%80%99s-biggest-asset-%e2%80%93-targeted-marketing-b2b-marketing-and-sales-tip-157/#comment-2578 Ryan, great story. 1,000s of sales reps are spending millions of CEO dollars on "hard target identification" using poor lists,etc. If Marketing can't help, then the SALES MANAGER must step and do some of this WORK for his/her teams. FREEING up TIME for the reps to be with clients, solving problems= getting orders. No wonder IDC study 2008 shows Sales Productivity NO1 priority. http://blogs.idc.com/ie/?p=124 regards, Stuart Ryan, great story. 1,000s of sales reps are spending millions of CEO dollars on “hard target identification” using poor lists,etc.

If Marketing can’t help, then the SALES MANAGER must step and do some of this WORK for his/her teams. FREEING up TIME for the reps to be with clients, solving problems= getting orders.

No wonder IDC study 2008 shows Sales Productivity NO1 priority.
http://blogs.idc.com/ie/?p=124

regards,
Stuart

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