Comments on: A Client’s Bill of Rights – Three Key Points to Consider When Selecting a Marketing Partner – B2B Marketing and Sales Tip #176 http://blog.reachforce.com/sales-and-marketing-tips/a-clients-bill-of-rights-three-key-points-to-consider-when-selecting-a-marketing-partner-b2b-marketing-and-sales-tip-176/ B2B Marketing and Sales Tips Tue, 03 Nov 2009 15:52:50 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Christa Tuttle http://blog.reachforce.com/sales-and-marketing-tips/a-clients-bill-of-rights-three-key-points-to-consider-when-selecting-a-marketing-partner-b2b-marketing-and-sales-tip-176/comment-page-1/#comment-2633 Christa Tuttle Wed, 14 Jan 2009 23:28:49 +0000 http://blog.reachforce.com/?p=445#comment-2633 Great comment Mark! You know it is interesting, we interviewed many execs and this wasn't mentioned once. I think it may be that the companies I interviewed tended to be start-up to mid-market co's- and most often it is the larger companies using the bigger agencies that have to combat this challenge. That said, it is a great point and definitley one to consider- when it comes down to it, it is all about the agency making a contribution to the company's bottom line through increased revenue. Great comment Mark! You know it is interesting, we interviewed many execs and this wasn’t mentioned once. I think it may be that the companies I interviewed tended to be start-up to mid-market co’s- and most often it is the larger companies using the bigger agencies that have to combat this challenge.

That said, it is a great point and definitley one to consider- when it comes down to it, it is all about the agency making a contribution to the company’s bottom line through increased revenue.

]]> By: Mark Allen Roberts http://blog.reachforce.com/sales-and-marketing-tips/a-clients-bill-of-rights-three-key-points-to-consider-when-selecting-a-marketing-partner-b2b-marketing-and-sales-tip-176/comment-page-1/#comment-2630 Mark Allen Roberts Wed, 07 Jan 2009 20:32:26 +0000 http://blog.reachforce.com/?p=445#comment-2630 Nice job! I too worked for a firm at one point in my career, it was an awesome experience. One additional “right” I would like to add; 4. "The Right to see a Tangible result from my work" - my job is to have an impact on your business, not win creativity awards. If the work we do together gets recognized, great, but my role is to have an impact on your bottom line. If my work does not add value, fire me. Best regards, Mark http://www.linkedin.com/in/markaroberts Nice job!
I too worked for a firm at one point in my career, it was an awesome experience.
One additional “right” I would like to add;

4. “The Right to see a Tangible result from my work” – my job is to have an impact on your business, not win creativity awards. If the work we do together gets recognized, great, but my role is to have an impact on your bottom line. If my work does not add value, fire me.

Best regards,

Mark
http://www.linkedin.com/in/markaroberts

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